Step by Step Blogging


Coming up with a post idea

  • Have you had an interesting conversation with a colleague recently, or read an article that you thought was relevant to your work? Perhaps you’ve recently come up with a solution to a common issue, or you’d like some suggestions on what to do. Any of these could make for an interesting post.
  • Take a look through the posts that are currently on the blog. This will give you an idea of they types of content that tend to be featured, and the variety of styles that different authors bring to the table. Remember, your post does not need to look or sound like anyone else’s – we want a diverse range of voices telling their own stories about the UTS learning and teaching community.

Creating your post

  • The best practice is to use the WordPress editor to create your post. This prevents your work getting lost, accidental duplication and multiple versions, and immediately you can see how your post will look on the blog with the preview function. This also means that as you write, the Yoast SEO analysis tool will give instant feedback on how effective your text is for SEO ranking, meaning you’ll have less rewriting to do later.
  • If you’re feeling stuck, try listing the subheadings you’ll be using for the post first. Breaking a large task up into smaller tasks often helps if you’re feeling overwhelmed and don’t know where to start.

Before you publish

  • Spelling and grammar – do a final proofread to double check for errors. It always helps to have someone else cast an eye over it too, to catch anything you may have missed.
  • Check that your SEO needs are covered. The Yoast SEO analysis tool at the bottom of the page will give you an idea of what you need to do.
  • If it involves another staff member, give them a chance to review the page before publishing as a courtesy e.g. if you’re publishing an interview, allow the interviewee to confirm their answers.
  • Have you included visual media in your post? Consult this page for tips on how to create a more dynamic and visually appealing page.

After you publish

  • Let your audience know the post is out there: tweet it, put it on your Facebook, or other social media.
  • Make sure you follow up any comments that are left on your post.

Most of all, don’t overthink it. Blogs are a way of giving short bursts of information in an easy to digest format. As long as your post is clear and concise, you’re heading in the right direction.