Editorial Charter


These are the editorial guidelines for the UTS Learning & Teaching Blog, providing a framework for making decisions about content, and setting out the roles and responsibilities of those involved.

Blog key audiences diagramOUR AUDIENCE

At heart, the blog serves to create and facilitate a conversation with the UTS learning and teaching community. Our primary audience is staff involved with learning and teaching. The blog also reaches out to a wider community with an interest in learning and teaching or higher education. While they are not the primary audience of the blog, it should also be remembered that students are an integral part of the learning and teaching community. We encourage their involvement wherever possible.


  • Empower academic staff to navigate teaching and learning at UTS
  • Create and facilitate a conversation about teaching and learning
  • Share and model the values of learning.futures (innovative, authentic, collaborative, active etc.) and helpstaff engage with them
  • Help people make connections in teaching and learning
    Blog values word cloud


Content published on the Learning and Teaching blog should be able to answer ‘yes’ to the following questions.

  1. Could it start a conversation
    We aim to inspire people to think differently. We encourage dialogue and different opinions.
  1. Is it practical and helpful?
    Our content balances what is useful to our audiences with what will help the IML and our stakeholders to achieve their aims.
  2. Is it fresh and dynamic?
    Our content is dynamic and regularly refreshed. We are not a repository for policy and procedures, or step-by-step ‘how-to’ resources – although we can play a role in pointing people to where this information is found
  3. Is it informed?
    While providing absolute answers is not our aim, opinions expressed on our blog usually have good evidence to back them up.
  4. Is it friendly and accessible?
    We offer information that is entry-level, as well as more advanced. We explain concepts and ideas in a way that can be understood by non-experts and non-specialists.
  5. Is it outward-looking
    We try to feature, involve and engage a wide range of staff, students and others who can contribute – and we are responsive to those who do. We are open to sharing ideas from outside our institution.
  6. Is it fit for public consumption?
    While our core audience is internal, we are mindful of the fact that we also have external readership. We use inclusive language. We use judgement about representation of controversial issues or the University generally.

If your content doesn’t answer yes to these questions, it may be better to publish it on Staff Connect, the UTS Website or UTSOnline Help.  Please refer to this map for guidance.



Tone and Voice

Our blog generally has a conversational style and a level of informality is usually appropriate. We address our core audience and focus on what is of value to them.


Recommendation: between 300-1000 words as a general guideline. The key is to make sure content is scannable and our readers are able to get the information quickly.


Posts do not usually require formal ‘referencing’, but it is good practice to link to evidence that supports or expands on ideas and assertions. Use hyperlinks rather than in-text referencing


Contributors are encouraged to write from their own viewpoint and personalise their content. Authors will generally be credited for their own posts.


Use the built-in styles, colours and heading structure.

Images and Multimedia

Every post should have a featured image. Images should be attributed appropriately.  In general, embed a multimedia resource rather than linking to it.

Social media

Editors and contributors are encouraged to tweet about posts or share them on social media – especially when the post is of interest to a wider audience.


Encourage comments from readers. Respond to comments regularly and constructively.

Useful Resources

UTS Writing Style

UTS Governance Support Unit Style Guide

How to Write for the Higher Education Network (The Guardian)

Writing for GOV.UK